HAPPY BIRTHDAY HONEST ED'S!

 
Helping To Celebrate A 65 Year Old Magical Spirit!

On Sunday, July 21st, 2013, I had the great honour of performing a special magic show at Honest Ed’s 65th Birthday Party!  And what a Party it was.

David Mirvish (Ed’s son and now the Mirvish impresario) welcomed the crowd which included police chief Bill Blair, local politicians and dignitaries, and hundreds of customers; all of who were treated to free hot dogs, cake, live entertainment, theatre tickets (courtesy of the Mirvish theatre empire) and other giveaways, and bargains, bargains, and more bargains.

For those of you not it the know, Honest Ed's is a landmark, “truly one-of-a-kind”, discount store located in midtown Toronto that sells everything from twine to wine in a most unusual way. It is named for its creator and proprietor, Ed Mirvish, who opened the store in 1948 and oversaw its operations until his death in 2007.

Prominently located on the corner of Bloor and Bathurst Streets Honest Ed’s runs the whole length of the block and looks more like an old time theatre than a store. The exterior is covered with huge red and yellow signs advertising the name of the store, lit up like a theatre marquee with over 23,000 light bulbs used.   But the “electricity” does not stop there.

The interior is over 160,000 square feet of thousands of bargain priced items ranging from house wares to clothes to grocery items, and a whole lot of fun!

You see amidst the regular merchandise are the store's unique decor consisting of posters and photos from old films, stage productions (many from Mirvish's theatre productions - Les Miserables, Miss Saigon, Disney's The Lion King, Mamma Mia, etc) as well as of actors and musicians who performed in them.

Plus the walls are crammed with autographed pictures of show business personalities such as Frank Sinatra, Liberace, Lauren Bacall, Jimmy Durante, Celine Dion and countless others (many personally dedicated to Ed Mirvish himself).

For lovers of unusual memorabilia and collectible antiques there are also many unique historical items, which once were part of Ed's former World Famous Restaurant and Market Museum, that are for viewing and for sale.

And every piece of store signage, inside and out, is hand-painted with puns and slogans such as "How cheap can a guy get? Come in and find out.", "Only the floors are crooked”, and “Welcome, don't faint at our low prices, there's no place to lie down!”

Bottom line – Honest Ed’s is an extremely magical store that is not only a unique selling environment, but a “one-of-a-kind”, live, entertainment experience.  And here lies the real magic!  This is the magic of Ed Mirvish.

The magic started in 1948 for Ed after years of smaller, unsuccessful, entrepreneurial ventures and then working his way up in the grocery business.  With the help of cashing in his wife's $212 insurance policy, his unique business sense of what the customer really wanted, creativity and imagination, and his “never give up” attitude, Honest Ed’s was born.

Originally stocked with all kinds of odd merchandise purchased at bankruptcy and fire sales and displayed on orange crates, this unique no-credit, no-service, no-frills business was an immediate success. Honest Ed's (billing itself as the world's biggest discount department store) gradually expanded to fill an entire city block and it was soon bringing in millions of dollars a year!

The business kept expanding and the rest, as they say is history – an artist’s village, restaurants, theatres, and a magical legacy of giving the customer what they want AND always giving back to the community.

Now I could go on to write an entire book on Mr. Mirvish’s ideas, deeds and accomplishment, but no need to, as Ed has written a couple of great ones himself (http://honesteds.sites.toronto.com/index.html).

But what I would like to say is that Ed Mirvish, and Honest Ed’s is a great reminder that if you really pay attention to what the customer wants and needs, give it to them in a fun and honest way, and really strive to make your customer into a valued member of your family, you will succeed.

You will have changed someone’s life in a positive way and created a life long memory.   You will have made magic happen!

Happy Birthday Honest Ed’s!

PS:  Honest Ed’s Company Motto – “The nicest people in the world pass through our doors: our customers.”

PPS:   Honest Ed's and the Mirvish Empire are not overnight sensations or the result of simply throwing money at something to make it happen.  It is careful planning, observation and constant action (and a whole lot of elbow grease).  Remember Ed only started with $212 and a dream.  What can you do?

The Light Bulb, Five-Pin Bowling & Instant Mashed Potatoes – Making The Impossible, Possible!

Revealing some Magic Secrets behind these, and many other, Canadian Credited Inventions.

There are hundreds of great inventions from all over the world, however in honour of Canada Day I wanted to explore the magic behind some of our own inventions.

If you were to ask any Canadian to name something invented in Canada, the more common answers you most likely would get are Insulin (Banting and Best), the Telephone (Bell) and the Robertson screw (Robertson).  In reality there many more, such as those listed in my title.

The Light Bulb, although credited to Edison, was actually first patented by Henry Woodward and Matthew Evans in Canada in 1874 two years prior to a patent being granted to Thomas Edison.  Edison later purchased this Canadian discovery when he was making his original investigations and before he obtained his own patents.

Five-Pin Bowling was invented in 1909 by Thomas F. Ryan in Toronto, Ontario, at his Toronto Bowling Club.  It was created in response to customers who complained that the ten-pin game was too strenuous and took too long to play. He cut five ten-pins down to about 75% of their size, and used hand-sized hard rubber balls, thus inventing the game of five-pin bowling.

Instant Mashed Potatoes was invented by the Canadian scientist Edward Asselbergs in 1962.  Although the mashing of a potato probably dates from antiquity, the industrial method of “preparation of dehydrated cooked mashed potatoes” was not created and patented until 1962 by Asselberg.

The list goes on and on:  the Canadarm, Electron Microscope, Wonderbra, Basketball, Superman, the Paint Roller, Bloody Caesar, the Pacemaker, IMAX, and the BlackBerry, just to mention a few more. For a more complete list of Canadian inventions visit: http://en.wikipedia.org/wiki/List_of_Canadian_inventions

However as diverse as all these inventions are, the systems behind their creations remain quite similar (and not just Canadian).

SOLVE A PROBLEM!  The most successful inventions and innovations BEGIN by someone having a desire to “solve a problem”.  There is a need that already exists (whether commonly known or not) for something that solves a problem or advances our way of life.  And the greater the problem the easier to fuel the next step, passion!

PASSION!  Once you discover that something needs to exist to solve this problem, and YOU realize you can do this, a fire is born.  This fire becomes a burning passion!  An itch that cannot be scratched enough until this problem is solved – no matter what it takes!  You need to constantly feed this passion so seek out those who can help you do this and ignore the naysayer.

NEVER GIVE UP!  This in many cases is actually the hardest step – doing whatever it takes to achieve your goal, for as long as it takes.  In reality it can be easier said than done; because no matter happens you have to keep moving toward you goal!  The magic word here is “sacrifice” – how much are you willing to give up to do what needs to be done?

As a life long “magical student” I have become quite attuned to these “simple steps” that when employed correctly can produce truly magical results.  These are powerful results that can benefit not only our own lives, but the world at large.

So what is the take away?  Are there some basic steps that just might help us create our own magic?

Life is about the moment!   If something ‘sparks” a great idea in you – act on it – NOW!
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Hang around positive people who will support YOU!  If you want to move forward you will need help from those that will build you up – not knock you down.

Be passionate! Sorry, life is over way too soon – go for it NOW!

Never quit.  As the old saying goes (but hey its true), when life gives you lemons make lemonade – or better yet a “new style” lemonade stand.   Keep going and always look for a better way to help others.

That’s how we make Magic happen!

Remember Real Magic is nothing more than coming up with simple, effective solutions to complicated problems, and then doing something about it!

But Real Magic can happen only when people believe in themselves and are passionate about making a difference in their own life and the lives of others! Have focus! Be passionate about what you do! Create your own real magic!

PS:  My program THINK LIKE A MAGICIAN – How to create a “making the impossible, possible” FOCUS shows students or businesses exactly how to do this.